An expectancy value approach to gratification & Cultural vs Informational gratification

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Expectancy value approach

In this video, We discussed The expectancy-value approach to media gratification, cultural vs informational gratification. Expected, predicted gratification, psychological affects, gratification sought, gratification obtained, beliefs, evaluations, avoidance or escape, high level of gratification vs low level of gratification, gratification as an end, individual idiosyncrasies, cultural taste, a taste of cultures, cultural capital, attention followed by reflection, the experience as “a simple moment in time!”

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