Models 8 dependency model and the spiral of silence

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In this video, we have discussed the dependency model as a contingency model. Interrelationships between Society, media, and audience. Cognitions and affective arousal, attention and likes/dislikes.
The sociological understanding of media effects.
Spiral of silence, individual opinion within the context of “climate of opinion”
Dominant opinion and deviant silencing. The silent majority, bandwagon, the vocal minority.

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